[Tech Startup Story] SSenStone: Preparing for Global Expansion

Changhoon Yoo, CEO of SSenStone, shares four key pieces of advice for technology startups preparing for global expansion. Having built strong references in Korea through superior technology, SSenStone expanded into the UK—and from there, into markets around the world.

Global markets are vast and full of opportunity. However, for early-stage startups, it is often unclear where to begin and what to prepare. Based on his firsthand experience, Changhoon Yoo offers practical guidance on what founders should prepare in advance—and what challenges they must be ready to endure—when entering overseas markets.