[Tech Startup Story] B2B Sales 101 for Startups(Unbanbase)

Early-stage B2B startups must understand one critical thing: getting the first sale right makes the second and third sales significantly easier.

Jinwoo Ha, CEO of Urbanbase, emphasizes that the key to a strong start in B2B sales lies in clearly understanding the differences between B2B and B2C sales, and then building and executing strategies accordingly.

Based on his hands-on experience growing Urbanbase through real-world challenges, Jinwoo Ha shares highly practical and essential advice on early-stage B2B sales that every B2B startup should know.