[Tech Startup Story] SSenStone: Why Startups Should Look to the UK

When startups think about expanding overseas, Asia or the United States often come to mind first.
However, Changhoon Yoo, CEO of SSenStone, suggests turning attention to the UK market, where opportunities abound for partnerships with global enterprises and meetings with overseas venture capital firms.

Many Korean startups view the UK with uncertainty due to Brexit, assuming that global companies are leaving the country. Yet, having entered the UK market firsthand and achieved rapid growth with support from the UK government, Yoo emphasizes that the UK offers far more than access to its domestic market alone.

According to him, the UK serves as a strategic base where startups can unlock opportunities not only in the UK, but also across the United States, the Middle East, and Asia—all from within the UK.

In this session, Changhoon Yoo shares why he recommends the UK as a destination for global expansion and highlights key considerations to keep in mind when pitching to global VCs.