[Tech Startup Story] From MVP to Market: A Smarter Launch Strategy(Urban Base)

Now that we have a great idea, let’s build the perfect product and launch it!”

This is what Founder A of an early-stage startup thought—after spending several years developing a product in isolation, only to unveil it to the market in one big launch.
So, what was the result?

Jinwoo Ha, CEO of Urbanbase, explains how risky it can be for startups to focus solely on development without communicating with the market, all in pursuit of a “perfect” product or service. He emphasizes the importance of breaking the launch process into stages and using MVPs strategically to achieve a successful product launch.

Discover the fundamentals of startup product and service launches through Jinwoo Ha’s “Step Forward Strategy.